The world’s premier MMA organization, the UFC, has announced that it has expanded its existing partnership with one of the most popular Bitcoin casinos in the world, Stake Casino. It is not only an online casino but a Cryptocurrency sportsbook as well. The new partnership agreement builds upon the existing partner that Ultimate Fighting Championship had with Stake.com last year. That deal made Stake.com the first ever betting partner of the UFC in Latin America and Asia, with the exception of Brazil. The new agreement will see an expansion to the sponsorship. It will make Stake.com the official betting partner of the UFC in Brazil as well. It is the 1st time the UFC has had a betting partner in this country.
The Ultimate Fighting Championship (UFC) has become one of the most, if not the most, recognized brand in Latin America and Brazil in specific. That is because the roots of Mixed Martial Arts can always be tracked to Brazil, and this is why the UFC is highly popular there, with an estimated number of fans of more than 34 million.
UFC Partnership, Sponsorship, and Branded Integrations with Stake.com
Stake.Com, as the official betting partner of the Ultimate Fighting Championship, is going to get a wide range of integration into some of the key assets of the UFC. It is going to have a branded presence inside the famous Octagon of the UFC. That will be during select PPV (Pay per View) shows and Fight Night events event year. Stake.com will also be the presenting sponsor of the championship’s regular schedule PPV in Brazil. That is not all, as the two entities will collaborate on a wide array of original land custom content that will be distributed across the UFC social media channels and digital platforms. They will also work hand-in-hand in creating exclusive VIP experiences and promotions for the UFC fans.
ATHLETE BRAND AMBASSADOR PROGRAM of the UFC
The new agreement expansion will also provide for a yearly Brand Ambassador fund. The fund aims to provide significant paid marketing chances to the UFC athletes. Commenting on the new deal, Nick Smith, the UFC VP of Global Partnerships, had a lot to say. First, he stated that Stake.com had been an excellent partner for the previous year. He added that they are more than thrilled to continue this fruitful relationship with the expansion of the existing agreement. He also said that with sports betting becoming more accessible; they had added Brazil into the agreement, which is a very important gaming market. UFC is certainly looking forward to working with Stake.com as they continue to offer a very unique way for the fans to experience the excitement and action of UFC.
Mladen Vuckovic, the CEO of Stake.com, had a lot to say on the deal as well. He stated that they are happy to renew the highly successful partnership with UFC for 2022, after a highly successful 2021. He also added that the relationship between Stake.com and UFC is only going to get stronger.